This paper presents a model created with the use of ArcGIS tool ModelBuilder. The model is applied to the analysis of the real estate market of urbanized areas. The model enables visualization of the spatial distribution of land prices. The application of the model is shown in the example of the city of Lublin. The analysis began with the delimitation of the central point of the city. In the next step the prices were averaged in the concentring rings surrounding the central point of the city. The analysis revealed that the land prices considerably decline as the distance of the land from the city centre increases. Additionally, an increase in property prices was observed in the rings located in a radius of about 5 km from the city centre. Thanks to the model, the process of visualization of the spatial distribution of land prices was significantly speeded up.