n the context of mounting environmental awareness and the imperative to mitigate the adverse ecological impact of the cosmetics industry, plant-based raw materials are acquiring heightened significance. This article provides an overview of contemporary trends in the domain of natural cosmetics production. It placed particular emphasis on the utilization of plant-based raw materials and agricultural byproducts. The text provides a comprehensive overview of bioactive plant ingredients, their cosmetic properties, and their applications in cosmetology. The significance of sustainable technologies, including green chemistry, biocatalysis, and microbial fermentation, in the production of cosmetics derived from natural active ingredients was emphasized. The present study assesses the potential of rural areas as a source of plant-based raw materials for the cosmetics industry, with a focus on organically grown and wild plants. The challenges associated with the certification of natural cosmetics, and the importance of product life cycle assessment, were analyzed. The article highlights the importance of integrating agriculture and cosmetology within the context of the circular economy and sustainable development.