Progressive urbanization and increasing pressure on urban green areas necessitate the search for innovative, ecological, and efficient solutions for lawn management. The shallow root system of grasses, combined with a long vegetation period, makes these plants particularly sensitive to water and nutrient deficiencies. One research direction involves the use of zeolites, natural aluminosilicate minerals that, due to their porous structure and high sorption capacity, improve water retention and nutrient availability in soil. The aim of this study was to assess the effect of different zeolite doses on the initial growth and development of two turfgrass species (Lolium perenne, Festuca rubra), as well as on selected lawn performance traits, and to determine the persistence of these effects over time. This research was conducted in 2020–2023 under pot and micro-plot experiment conditions, using mixtures containing the above species. Four levels of zeolite addition to the substrate were applied: 0% (control), 1%, 5%, and 10%. The results clearly confirmed the beneficial effects of zeolite. Its addition improved the germination, growth, and biomass yield of aboveground parts and roots, as well as enhancing turf aesthetics, ground cover, and winter hardiness, while reducing the proportion of dicotyledonous species. The best effects were obtained with the 5% dose, which should be considered optimal—it significantly improved lawn utility parameters with lower material input compared to the 10% dose. Species response varied: L. perenne responded more strongly to improved water–air conditions, whereas F. rubra utilized higher zeolite doses more effectively in root system development. The highest overall effectiveness was recorded with the 10% dose. Zeolite effectiveness was greatest in the first year after application, showing a declining trend in subsequent years, although a positive effect was still observed in the third year of use. The findings support the recommendation of zeolite as an ecological soil additive that enhances lawn quality and durability, particularly in low-fertility soils and under water deficit conditions. Its application may represent an important component of modern green space management technologies in line with the principles of sustainable development.